It's all about networking, I get that. But sometimes it feels like you have to kick, push, and fight your way into a network.
When reading this blog about PRs and their relationships with writers/editors, a thought popped into my head: How do I approach somebody I don't know about writing a story for me?
One of the tips is to at least put in the effort to insert the journalists name into the intro; i.e. Hi TOM. Otherwise your message presents itself as a junk email. But do you really want a random person sending you an email pitch if you don't know them?
I guess the false familiarity kind of turns me off.
So the question is, how can I get to know you?
I know journalists are busy, so would they have the time to read an email that I sent explaining who I am, what I do, and how I think we can have a mutually beneficial relationship?
In my opinion that is the most logical way to build a rapport with a journalist who is typing his stories in a Starbucks in some random city on the East coast, but i just don't know.
Maybe the company name at the back end of the email address helps a lot too?
I'll keep doing what I think works and I'll let you know how it goes...